Vercel’s YouTube page needed a refresh and a facelift to drive engagement, grow the audience, and better showcase our experts.
As Video Content Manager, I managed content production, collaborated with design on new thumbnails, executed thumbnail A/B testing, and tracked + shared insights.
lessons learned: a little bit of science and experimentation can inform + inspire innovation. some brand and design rules are made to be broken. a little pop of color can go a long way.
